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AllgemeinUncategorized

reinPRofil becomes full-service agency of FORIS AG

reinPRofil wins a new client in the area of legal cost financing: Foris AG. Since April, the communication and marketing team has been working ...

MEHR
AllgemeinUncategorized

B+D Communications wins Koelnmesse photokina budget

The photokina is one of Koelnmesse's flagships. And B+D pitched for the communications budget of the world's leading trade fair, which is repositioning itself ...

MEHR
AllgemeinUncategorized

Postbank’s employer branding project goes to B+D

In order to strengthen its sales force, Postbank is launching a new employer branding project. The project is being implemented by the full-service agency B+D Communications, which secured the budget after a pitch ...

MEHR
AllgemeinUncategorized

Successful employer branding with courage and creativity

Young talents want more than attractive benefits. Unique employer positioning plays a special role in attracting employees ...

MEHR
AllgemeinUncategorized

“Brands don’t save the world, but they do save the conscience”.

Sustainable consumption is more than just a trend and is increasingly influencing purchasing decisions. Brands have a lot to keep in mind when it comes to this topic ...

MEHR
AllgemeinUncategorized

B+D wins literature etat from abcfinance

B+D wins the literature account from abcfinance. In the pitch, the networking of classic sales literature and digital information offers was convincing ...

MEHR
AllgemeinUncategorized

The German Aerospace Center relies on B+D

The German Aerospace Centre includes B+D in its pool for graphics and design. Projects of a classical and digital nature are already being implemented ...

MEHR
AllgemeinUncategorized

What digitization means for agencies

Digitisation is still the topic of the day and keeps communication agencies busy every day. The focus is on cooperation with the client and the team ...

MEHR
AllgemeinUncategorized

About the potential of brand figures in the digital age

Brand characters can provide strong attention and high recognition, but are used less and less. Wasted potential for digital worlds ...

MEHR
AllgemeinUncategorized

The renaissance of stationary retail

The e-commerce boom continues unabated and threatens brick-and-mortar retail. Or is it not? A controversial discussion ...

MEHR
AllgemeinUncategorized

Worlds of experience create sustainable success?

Product diversity as consumer heaven and brand awareness as a product's guarantee of success? Unfortunately, not so simple any more. Customers are becoming more demanding ...

MEHR
Uncategorized

Annual report of the vzbv published

For the vzbv, the Annual Report 2019 is the most important instrument of political agenda setting. High demands are associated with this medium ...

MEHR
MarketingUncategorized

Sustainable brand management – potential for the industry

Everyone talks about it, but very few see it as an opportunity: sustainable consumption. But it is precisely this opportunity that can be exploited by optimising brand strategies.

MEHR
MarketingUncategorized

Trends 2021 – Marketing and Communication in the Pandemic

Which marketing trends are particularly relevant in 2021? Everyone is talking about a lot, but there is also a lot of uncertainty everywhere. Nevertheless, one trend is clearly emerging.

MEHR
Uncategorized

Regional sustainability – opportunities for SMEs

More and more consumers declare that they would prefer sustainable products, at least if the price and quality are right. This opens up great opportunities for regional brands in particular.

MEHR
AllgemeinUncategorized

Mobile Working – New Normality?

Since the beginning of the pandemic, home office has been one of the most discussed topics in the world of work. Will it become the new normality in the future?

MEHR
Uncategorized

Green Marketing – the cosmetics industry between credibility and greenwashing

The mega-topics of "environmental protection" and "sustainability" have dominated large parts of the public discourse for years. But with what consequence?

MEHR
AllgemeinUncategorized

Patrick Lange with new brand design

Patrick Lange, one of the world's most successful triathletes, has long been a real brand. And now he is taking the next step with his own brand presence.

MEHR
Uncategorized

From grid to glossy motif: 6 steps to photorealistic 3D rendering

3D renderings are still a long way from becoming part of the everyday work of many agencies. But they bring numerous advantages for communication, especially for the more sustainable use of existing resources.

MEHR
Jugendmarketing durch Podcasts
MarketingUncategorized

The podcast is booming – also in children and youth marketing

Podcasting is booming. But there are a few things to keep in mind, especially in children's and youth marketing. B+D has worked out three special features.

MEHR
Social MediaUncategorized

TikTok is like Twitter. Only different.

TikTok is the trending platform in Gen Z. And increasingly also in connection with political content. TikTok is not only hyped in connection with the federal election when it comes to transporting political content - a content trend that will catch on?

MEHR
Uncategorized

Digitization for advanced users: stationary shopping without paying. Really now?

REWE opens Europe's first hybrid supermarket in Cologne. And we were among the first customers and put the concept through its paces as mystery shoppers.

MEHR
MarketingUncategorized

IdeenExpo starts the event year 2022

The turn of the year marked the start of the roll-out of the cross-media campaign of the IdeenExpo, Europe's largest youth event for technology and science.

MEHR
HighlightUncategorized

B+D commitment to sustainability honored

Corporate social responsibility plays a prominent role not only on the client side. These topics are also omnipresent at agencies.

MEHR
MarketingUncategorized

Packaging trends that take root!

Packaging design is constantly evolving in order to maintain impetus at the POS. Product image and consumer trends have a particular influence here. But what are the packaging trends of the future that will establish themselves in the long term?

MEHR
HighlightMarketingSocial MediaUncategorized

Content creation for Wella Professionals – from the idea to the finished content

The creation of social media content for Wella Professionals has begun: B+D stages products from Shinefinity, SP and System Professional LipidCode from conception to production.

MEHR
Uncategorized

Packed to seduce

Visually appealing packaging at the POS tempts many an unplanned purchase. This is an important factor, especially in the FMCG sector. But what does packaging need to seduce consumers?

MEHR
Uncategorized

Authentic brand campaign – Volksbank Köln Bonn focuses on regional positioning

Volksbank Köln Bonn strengthens customer relationships in today's digital age with a regional brand campaign and uses print and digital communication as an effective tool.

MEHR
MarketingUncategorized

Employer branding – essential in the war for talent

Standing out as an employer brand in the labour market to attract new talented employees is becoming increasingly difficult. You have to stand out among a multitude of competitors in a changing market. The key to success? Strategically sound and continuous employer branding.

MEHR
MarketingSocial MediaUncategorized

Content marketing vs. agenda setting

Agenda setting has long been an established marketing discipline. But is it now being replaced by content marketing? Or is it even the same thing?

MEHR
MarketingSocial MediaUncategorized

The Text Challenge: AI vs. humans

Artificial intelligence is making inroads into our lives and our everyday work. But can it already write creative texts that not only address target groups but also reach them? What should advertisers and agencies rely on - automata or authors?

MEHR
MarketingUncategorized

Search Engine Optimization against “skeletons in the closet

Online marketing is more important than ever - and so is Search Engine Optimisation. If you don't appear on the first page of search results, you won't be found. But how do you avoid falling into the depths of the search results?

MEHR
MarketingSocial MediaUncategorized

Nano Influencer – “small” but mighty!

In social networks, authenticity is increasingly in focus. In addition, influencer marketing continues to grow - and become more expensive. Mega influencers with millions of followers are no longer the best solution for every company. These are increasingly nano influencers.

MEHR
Uncategorized

Artificial intelligence and the (possible) downsides

Artificial intelligence - a topic that really couldn't pass anyone by, could it?! "Miracle tools" like ChatGPT that do things that hardly anyone would have thought possible a few years ago. Despite all the capabilities, the question arises: is artificial intelligence becoming a problem for us?

MEHR
MarketingUncategorized

Seduced in supermarket

Good, attention-grabbing packaging is a decisive factor in triggering an impulse purchase. But psychological finesse is used in many other places at the POS to trigger impulse purchases.

MEHR
MarketingUncategorized

ePublishing – digital future!

The increasing demand for raw materials and the growing relevance of sustainability are topics that can no longer be ignored in today's world. High paper prices and long delivery times make one topic more relevant than ever in this context: ePublishing. What other advantages can this digital form of publishing offer?

MEHR
AllgemeinMarketingUncategorized

Brand activism: two birds with one stone, right?

Customers want brands with a profile - and a clear stance. More and more companies are investing in brand activism. But what exactly is behind it and what does it really bring to companies?

MEHR
AllgemeinMarketingUncategorized

B2B Marketing Movement

B2B marketing is undergoing a tremendous change: digitisation and professionalisation determine the development, But what are the B2B trends to watch out for?

MEHR
Uncategorized

DLR presents Augmented Reality App at the ILA

Mobile marketing continues to play a growing role for DLR. DLR also relies on new technologies to present exciting research topics.

MEHR
CasesHighlightUncategorized

LIVADUR with new brand identity

The LIVADUR brand is taking off again: not only with an improved recipe, but also with a revamped brand identity...

MEHR
DigitalisierungMarketingUncategorized

You can’t do without: UX and UI design

In the digitalised world, UX and UI are among the fundamental fields of activity in the product development process. UX and UI design have also become indispensable in everyday agency work. Yet many users are not even aware of the enormous importance of these two fields.

MEHR
Uncategorized

Hashtags: Small addition – big effect

Hashtags have become indispensable in social media communication. But there are a few things to keep in mind for successful use.

MEHR
Uncategorized

Success in the ear!

Already today, 4 out of 10 Germans regularly listen to podcasts - and the number is growing. Premium target groups are particularly well represented. Reason enough to focus more on podcast advertising. But what works best?

MEHR
Uncategorized

Corporate Image: How to improve the external image of your company

Communicating values and mission statements internally and living them out is relatively easy for companies to plan and implement.

MEHR
MarketingSocial MediaUncategorized

Market research at your fingertips thanks to social listening

From a company's point of view, there is a lot of potential lying dormant in social networks. One of them is social listening. It brings you up close to your customers and their thoughts - without always having to invest in elaborate market research studies.

MEHR
Uncategorized

Reaching the top with shoppable content

Time is worth its weight in gold. For companies, platforms and consumers. Shoppable content is not just another agency service, but also a promising reform - right?

MEHR
AllgemeinMarketingUncategorized

Marketing Trends 2023

An exciting marketing year awaits us in 2023, full of uncertainty and crises, but also full of opportunities. The future is harder to predict than in almost any other year before. Nevertheless, we identify focal points and have summarised five of the strongest marketing trends in 2023.

MEHR
Uncategorized

The changing labor market.

The world of work is constantly changing, and not just a little. Different developments and influences of the last decades have significantly shaped the market. But what are the concrete effects of digitalisation, for example, and what does a change from employer to employee market mean?

MEHR

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