Innovation and new creations in the hairdressing world? That’s what Wella Professionals stands for as part of Wella’s brand diversity. The brand shines with 140 years of experience in hairdressing and continues to focus on innovations in its diverse product range. This is evident in the latest social media production of the Shinefinity, SP and System Professional LipidCode products.

In collaboration with Wella, B+D implements the social media production from the idea to the finished product – building on a concept with great attention to detail. Including application videos for the Shinefinity Treatment, the individual steps of the care routine and groupshots of the products as well as behind-the-scenes content.

The location chosen for the shoot was the hip 25 Hours Hotel in Cologne. The tonality of the user videos is authentic, close and hands-on according to the B2C target group – fitting to influencer social media content.

Photos and videos will be played out on the Wella and partner channels, where more and more end consumers get inspiration for their next salon visit. With us you already get a little insight behind the scenes at the shoot: