Hashtags are keywords, such as “#Success”. As the majority may already know and some already use, hashtags are used to find posts and follow trends. In the case of socially critical topics, the hashtags used for them can lead to entire movements. They are cost-free, yet time-consuming gadgets to improve online presence. But how are hashtags used properly on social media platforms?

Now that the basic characteristics behind hashtags have been clarified, the question arises as to what impact and benefit their use apart from individuals could have on a company. For companies, hashtags are very suitable to be found more easily by B2B partner:s and customers. Typical corporate hashtags can be the best solution to broaden the brand’s horizons and generate contacts.

To find the appropriate hashtags and not use words arbitrarily, it is useful to ask yourself the following questions when designing: Who should see my posts? What does my target audience expect? Which hashtags get to the heart of my target audience’s interests? The answers to these questions help to target user:s on social media platforms. Trend hashtags can help especially small and still unknown companies to be found by users. However, in order not to get lost in the masses, in the long run not only common hashtags should be used. Individual hashtags of the companies make it easier for customers to find the profile again.

In principle, the more hashtags are used, the more people are addressed. However, the quantity makes the poison. Here quality stands before quantity. Thus, not only a better interaction rate is generated, but also the audience of the page qualitatively expanded.