Jobs with a future? In the MINT sector, definitely! IdeenExpo inspires young people with its exceptional event concept for a career in these industries. As Europe’s largest youth event for technology and the natural sciences, IdeenExpo impresses with an exciting stage program and numerous opportunities for interaction.

After winning the tender, B+D Communications was responsible for the creation of the 2022 campaign. The refreshing campaign design visualizes a selection of entry-level opportunities in STEM subject areas. The interplay of shot real images and illustrations enables the core target group to identify imaginatively. At the same time, the design offers a creative approach to campaign elements in static and animated media.

The campaign will be rolled out to numerous media – ATL and BTL, online and offline. In addition to event visitors, B2B target groups are naturally also in the communications focus. The campaign can already be seen on the website www.ideenexpo.de and on the event’s own social media channels Instagram and Facebook. A variety of other measures are of course already in preparation and will accompany the countdown to the start of the IdeenExpo on July 2, 2022.