The full-service agency B+D Communications was already able to secure Koelnmesse’s photokina 2018 budget at the beginning of the year after a successful pitch. After a successful run, the Cologne-based agency has now also been entrusted by Koelnmesse with the communicative support of the world’s leading trade fair photokina 2020, which will take place from May 27 to 30, 2020. The budget includes a cross-media communications campaign as well as the further development of the creative concept for the trade fair, which will be held annually starting in 2020.

Together with its subsidiary FSW, the Cologne-based creative develops and implements classic communication measures such as a radio spot, OOH and print ads. In addition, B+D is also responsible for digital advertising measures and dialog communication. The communication addresses not only professionals and exhibitors.

The further development of the communication design makes the appearance much more emotional. In this way, we convey that photokina is not just a trade fair, but wants to attract new target groups and all imaging enthusiasts.

– Dr. Geschäftsführender Gesellschafter B+D Communications

In addition to the budget for the trade fair organizer’s 90th anniversary, this is the second Koelnmesse project that B+D has secured. Another current new client of the agency group is the start-up Twisper.

About photokina

Over 180,000 professionals and amateur photographers from 127 countries flock to the world’s leading trade show, photokina. Innovations, trends and future technologies on all imaging topics attract worldwide attention from Cologne, Germany.

About Koelnmesse

Koelnmesse – Global Competence in Digital Media, Entertainment and Mobility: Koelnmesse is an international leader in the organization of trade fairs in the digital media, entertainment and mobility sectors. Trade fairs such as photokina, DMEXCO, gamescom, INTERMOT and THE TIRE COLOGNE are established as leading global trade fairs and are expanded by future formats such as DIGILITY. Koelnmesse organizes trade fairs in these areas not only in Cologne, but also around the world in other growth markets, such as China, Singapore and Thailand – with different focuses and content. These global activities offer Koelnmesse’s customers tailor-made events in different markets, guaranteeing sustainable and international business.