Digitization is without question still the topic of the day. This is reflected not only in increasingly digital marketing communications, but also in a change in the way clients and agencies think and work. Agile teams and cloud-based solutions are just a few examples of a digital way of working. Both within the agency itself and together with the client.

Why collaboration is essential in this regard and how communication as well as the work requirements between client and agency have changed overall is told, among other things, by agency spokesman Dr. Günter Lewald in the current issue of the trade magazine Pharma Relations.