Successful employer branding with courage and creativity
Companies woo new skilled workers with attractive benefits. But young talent in particular wants more than that. What role a unique employer positioning plays in this, Günter Lewald explains in his guest article in Markenartikel.
Many companies are countering the shortage of skilled workers with attractive benefits for employees and applicants. But young applicants in particular are no longer lured exclusively by job tickets and the like. They want more! They want to feel comfortable with their employer, to be able to identify with it, and to know that their decision to take the job has been confirmed.
Not an easy task for companies. But with the right measures in the course of an authentic employer branding, this step can succeed. The starting point should always be the company’s own corporate identity. Why the Employer Value Proposition derived from it may be quietly courageous and creative, and which enterprises built up a good employer positioning, tells Dr. Günter Lewald in its guest contribution in the current expenditure of the specialized magazine Markenartikel.