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MarketingUncategorized

Sustainable brand management – potential for the industry

Everyone talks about it, but very few see it as an opportunity: sustainable consumption. But it is precisely this opportunity that can be exploited by optimising brand strategies.
MEHR
MarketingUncategorized

Trends 2021 – Marketing and Communication in the Pandemic

Which marketing trends are particularly relevant in 2021? Everyone is talking about a lot, but there is also a lot of uncertainty everywhere. Nevertheless, one trend is clearly emerging.
MEHR
Jugendmarketing durch Podcasts
MarketingUncategorized

The podcast is booming – also in children and youth marketing

Podcasting is booming. But there are a few things to keep in mind, especially in children's and youth marketing. B+D has worked out three special features.
MEHR
MarketingUncategorized

IdeenExpo starts the event year 2022

The turn of the year marked the start of the roll-out of the cross-media campaign of the IdeenExpo, Europe's largest youth event for technology and science.
MEHR
MarketingUncategorized

Packaging trends that take root!

Packaging design is constantly evolving in order to maintain impetus at the POS. Product image and consumer trends have a particular influence here. But what are the packaging trends of the future that will establish themselves in the long term?
MEHR
HighlightMarketingSocial MediaUncategorized

Content creation for Wella Professionals – from the idea to the finished content

The creation of social media content for Wella Professionals has begun: B+D stages products from Shinefinity, SP and System Professional LipidCode from conception to production.
MEHR
MarketingUncategorized

Employer branding – essential in the war for talent

Standing out as an employer brand in the labour market to attract new talented employees is becoming increasingly difficult. You have to stand out among a multitude of competitors in a changing market. The key to success? Strategically sound and continuous employer branding.
MEHR
MarketingSocial MediaUncategorized

Content marketing vs. agenda setting

Agenda setting has long been an established marketing discipline. But is it now being replaced by content marketing? Or is it even the same thing?
MEHR
MarketingSocial MediaUncategorized

The Text Challenge: AI vs. humans

Artificial intelligence is making inroads into our lives and our everyday work. But can it already write creative texts that not only address target groups but also reach them? What should advertisers and agencies rely on - automata or authors?

MEHR
MarketingUncategorized

Search Engine Optimization against “skeletons in the closet

Online marketing is more important than ever - and so is Search Engine Optimisation. If you don't appear on the first page of search results, you won't be found. But how do you avoid falling into the depths of the search results?
MEHR
MarketingSocial MediaUncategorized

Nano Influencer – “small” but mighty!

In social networks, authenticity is increasingly in focus. In addition, influencer marketing continues to grow - and become more expensive. Mega influencers with millions of followers are no longer the best solution for every company. These are increasingly nano influencers.
MEHR
MarketingUncategorized

Seduced in supermarket

Good, attention-grabbing packaging is a decisive factor in triggering an impulse purchase. But psychological finesse is used in many other places at the POS to trigger impulse purchases.
MEHR
MarketingUncategorized

ePublishing – digital future!

The increasing demand for raw materials and the growing relevance of sustainability are topics that can no longer be ignored in today's world. High paper prices and long delivery times make one topic more relevant than ever in this context: ePublishing. What other advantages can this digital form of publishing offer?
MEHR
AllgemeinMarketingUncategorized

Brand activism: two birds with one stone, right?

Customers want brands with a profile - and a clear stance. More and more companies are investing in brand activism. But what exactly is behind it and what does it really bring to companies?

MEHR
AllgemeinMarketingUncategorized

B2B Marketing Movement

B2B marketing is undergoing a tremendous change: digitisation and professionalisation determine the development, But what are the B2B trends to watch out for?
MEHR
DigitalisierungMarketingUncategorized

You can’t do without: UX and UI design

In the digitalised world, UX and UI are among the fundamental fields of activity in the product development process. UX and UI design have also become indispensable in everyday agency work. Yet many users are not even aware of the enormous importance of these two fields.

MEHR
MarketingSocial MediaUncategorized

Market research at your fingertips thanks to social listening

From a company's point of view, there is a lot of potential lying dormant in social networks. One of them is social listening. It brings you up close to your customers and their thoughts - without always having to invest in elaborate market research studies.

MEHR
AllgemeinMarketingUncategorized

Marketing Trends 2023

An exciting marketing year awaits us in 2023, full of uncertainty and crises, but also full of opportunities. The future is harder to predict than in almost any other year before. Nevertheless, we identify focal points and have summarised five of the strongest marketing trends in 2023.

MEHR
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