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AllgemeinUncategorized

reinPRofil becomes full-service agency of FORIS AG

reinPRofil wins a new client in the area of legal cost financing: Foris AG. Since April, the communication and marketing team has been working ...
MEHR
AllgemeinUncategorized

B+D Communications wins Koelnmesse photokina budget

The photokina is one of Koelnmesse's flagships. And B+D pitched for the communications budget of the world's leading trade fair, which is repositioning itself ...
MEHR
AllgemeinUncategorized

Postbank’s employer branding project goes to B+D

In order to strengthen its sales force, Postbank is launching a new employer branding project. The project is being implemented by the full-service agency B+D Communications, which secured the budget after a pitch ...
MEHR
AllgemeinUncategorized

Successful employer branding with courage and creativity

Young talents want more than attractive benefits. Unique employer positioning plays a special role in attracting employees ...
MEHR
AllgemeinUncategorized

“Brands don’t save the world, but they do save the conscience”.

Sustainable consumption is more than just a trend and is increasingly influencing purchasing decisions. Brands have a lot to keep in mind when it comes to this topic ...
MEHR
AllgemeinUncategorized

B+D wins literature etat from abcfinance

B+D wins the literature account from abcfinance. In the pitch, the networking of classic sales literature and digital information offers was convincing ...
MEHR
AllgemeinUncategorized

The German Aerospace Center relies on B+D

The German Aerospace Centre includes B+D in its pool for graphics and design. Projects of a classical and digital nature are already being implemented ...
MEHR
AllgemeinUncategorized

What digitization means for agencies

Digitisation is still the topic of the day and keeps communication agencies busy every day. The focus is on cooperation with the client and the team ...
MEHR
AllgemeinUncategorized

About the potential of brand figures in the digital age

Brand characters can provide strong attention and high recognition, but are used less and less. Wasted potential for digital worlds ...
MEHR
AllgemeinUncategorized

The renaissance of stationary retail

The e-commerce boom continues unabated and threatens brick-and-mortar retail. Or is it not? A controversial discussion ...
MEHR
AllgemeinUncategorized

Worlds of experience create sustainable success?

Product diversity as consumer heaven and brand awareness as a product's guarantee of success? Unfortunately, not so simple any more. Customers are becoming more demanding ...
MEHR
AllgemeinUncategorized

Mobile Working – New Normality?

Since the beginning of the pandemic, home office has been one of the most discussed topics in the world of work. Will it become the new normality in the future?
MEHR
AllgemeinUncategorized

Patrick Lange with new brand design

Patrick Lange, one of the world's most successful triathletes, has long been a real brand. And now he is taking the next step with his own brand presence.
MEHR
AllgemeinMarketingUncategorized

Brand activism: two birds with one stone, right?

Customers want brands with a profile - and a clear stance. More and more companies are investing in brand activism. But what exactly is behind it and what does it really bring to companies?

MEHR
AllgemeinMarketingUncategorized

B2B Marketing Movement

B2B marketing is undergoing a tremendous change: digitisation and professionalisation determine the development, But what are the B2B trends to watch out for?
MEHR
AllgemeinMarketingUncategorized

Marketing Trends 2023

An exciting marketing year awaits us in 2023, full of uncertainty and crises, but also full of opportunities. The future is harder to predict than in almost any other year before. Nevertheless, we identify focal points and have summarised five of the strongest marketing trends in 2023.

MEHR
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