Originally positioned as a niche product, LIVADUR aims to open up to a broader target group as a nutritional supplement for healthy muscle function. In this course, not only the recipe was revised, but the brand was completely repositioned.

In addition to the strategic repositioning of the brand, the logo has undergone only a slight update. The brand design has changed very significantly, appealing primarily to the rejuvenated concept target group through modern, lifestylish elements. The packaging sets a counterpoint to this and underscores the scientific expertise of the formulation around the unique Muscle Function Active Complex.

In addition to the strategic repositioning of the brand, the communication strategy has also been completely revised. The communications strategy relies on a mix of digital communications, social media, pharmacy marketing – brick-and-mortar and online – and press relations. B2B communication plays a prominent role in pharmacy marketing. The relaunch will be accompanied by a major online marketing campaign, which will start in September 2022.

A first impression of the new brand presence can be found online at www.livadur.com, where B+D contributed images and text. The presence is also now gradually being rolled out on the Instagram and Facebook accounts.