Unique, secure, independent: To strengthen its self-employed sales force, Postbank is launching a new employer branding project. Self-employed consultants for Postbank Finanzberatung and Postbank Immobilien are to be recruited to provide comprehensive advice to customers. The budget was secured by the full-service agency B+D Communications after a pitch and thus further expands the business with its long-standing client Postbank.

B+D is taking on the project lead and will design a cross-media communications campaign. In addition to ads, online banners and social media measures, B+D’s creatives will develop a landing page as a central content hub. Also planned is an image film that will highlight the advantages of working with the financial house, as well as various spots presenting the individual job profiles at Postbank Finanzberatung and Postbank Immobilien.

We use our expertise in employer branding to approach advisors suitable for Postbank to work with us and show them the advantages of Postbank’s unique sales model.

– Dr. Günter Lewald, Managing Partner B+D Communications

For 15 years now, B+D has been in charge of Postbank’s sales promotion, including branch communication, branch TV, sponsorship activation as well as road shows and the Postbank Fan Curve on Facebook.