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Social MediaUncategorized

TikTok is like Twitter. Only different.

TikTok is the trending platform in Gen Z. And increasingly also in connection with political content. TikTok is not only hyped in connection with the federal election when it comes to transporting political content - a content trend that will catch on?

MEHR
HighlightMarketingSocial MediaUncategorized

Content creation for Wella Professionals – from the idea to the finished content

The creation of social media content for Wella Professionals has begun: B+D stages products from Shinefinity, SP and System Professional LipidCode from conception to production.

MEHR
MarketingSocial MediaUncategorized

Content marketing vs. agenda setting

Agenda setting has long been an established marketing discipline. But is it now being replaced by content marketing? Or is it even the same thing?

MEHR
MarketingSocial MediaUncategorized

The Text Challenge: AI vs. humans

Artificial intelligence is making inroads into our lives and our everyday work. But can it already write creative texts that not only address target groups but also reach them? What should advertisers and agencies rely on - automata or authors?

MEHR
MarketingSocial MediaUncategorized

Nano Influencer – “small” but mighty!

In social networks, authenticity is increasingly in focus. In addition, influencer marketing continues to grow - and become more expensive. Mega influencers with millions of followers are no longer the best solution for every company. These are increasingly nano influencers.

MEHR
MarketingSocial MediaUncategorized

Market research at your fingertips thanks to social listening

From a company's point of view, there is a lot of potential lying dormant in social networks. One of them is social listening. It brings you up close to your customers and their thoughts - without always having to invest in elaborate market research studies.

MEHR
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