As a strong service provider in the German energy market, Stadtwerke Krefeld (SWK) see themselves not only as providers or disposers but as active caregivers for their private and commercial customers. In Krefeld and the extended region along the Lower Rhine, they secure and develop the everyday-relevant infrastructure in the areas of energy, water, waste management, and mobility.
Updating the brand image
B+D takes on the comprehensive redesign of the SWK family brand, taking into account all current and future expectations for corporate communication.
This results in a modernized visual identity that considers current design trends in terms of color, typography, iconography, imagery, and layout – and is reflected in all advertising materials, both print and digital.
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