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Tuna of the highest quality, creatively recipeed, and processed with care: Saupiquet offers a wide range that extends from classic fillet pieces to salads and sauces, all the way to spreads. Products for every taste from the German market leader in the tuna segment. Certified and sustainably produced.


Strong impulses for classics and innovations.

Continuous communication in the POS environment through traditional advertisements in trade-oriented consumer magazines and specialized publications ensures a positive anchoring of the brand in the relevant set of B2B and B2C target groups.

High-performing trademarketing measures provide optimal support for sales into the retail sector. Strategically placed advertisements in leading trade publications, such as Lebensmittelzeitung or Lebensmittelpraxis, contribute to the necessary awareness and brand presence.

POS placements

Sales activation beyond shelf placement.

High visibility at the point of sale generates constantly new sales impulses: with attention-grabbing displays, roll-ups, and tasting modules; strategically activated through national sweepstakes, seasonal value promotions, or tailor-made initiatives for selected trading partners.


Inspirations for Mediterranean Delight.

Under the motto “Saupiquet elevates even the simplest dishes,” you’ll find inspiring recipes in this over 100-page cookbook that showcase the Saupiquet product range, arranged from easy to sophisticated.

Cooking with tuna is still underestimated in Germany. The most well-known dishes often limit themselves to tuna pizza or tuna in salad. However, tuna is not only healthy but also serves as the foundation for countless light Mediterranean recipe ideas. Each dish is like a piece of summer vacation by the sea. Truly authentic Italian taste.

3D Motion Design

Integration of pack shots into globally used product films.

To ensure globally consistent communication, internationally produced motion picture materials are made available to all participating country branches.

There, communication is adapted to meet country-specific requirements – both in words and visuals. A particular technical challenge involves incorporating the respective national packaging, a task executed by the agency’s Motion Department using CGI technology.


Real Italian taste – a piece of vacation in everyday life.

Transcreation of internationally produced TV material for the German market.


Nationwide tasting promotion in grocery retail (LEH) across Germany.

To entice customers to try Saupiquet products directly at the point of sale, a nationwide tasting promotion in grocery retail stores (LEH) is being conducted across Germany. The objective is to highlight the extensive product portfolio and diverse usage options of tuna snacks, as well as to showcase new products.

To make Saupiquet products appealing to customers at the point of sale, various personal-assisted warm and cold tastings are being implemented. Throughout Germany, individual and team promotions are taking place at different touchpoints, presenting the diverse range of Saupiquet products and recipe suggestions. This approach makes the Saupiquet culinary world tangible and experiential. The eye-catching equipment and design of the promotion stands enhance the feeling of “everyday vacation” that Saupiquet aims to convey. The comprehensive planning involving fresh ingredients and intensively trained personnel has resulted in increased sales and heightened consumer demand beyond the promotion.