JUMiNGO
JUMiNGO is the digital carrier for worldwide parcel shipping. No matter what shipping method is needed – with JUMiNGO, you always find the best offer. Especially businesses with regular shipping needs but without their own shipping department get optimal and cost-effective solutions at JUMiNGO – even for complex tasks.
Campaign Concept
The young brand needs to quickly build awareness, convey relevance from the start, and simultaneously gather likability. This is achieved through a creative story that embeds the name JUMiNGO in people’s minds and positively charges the brand in a sustainable way.
B+D gives JUMiNGO personality: the brand gets a face, an identifiable figure. One that answers questions, provides advice, and is always there – reliable, competent, personal, and always on an equal footing. Thanks to JUMiNGO, customers can now fully focus on their core business. We proudly present:
JUMiNGO is the digital carrier for global LTL (Less Than Truckload) shipping. Whatever shipping method is needed – with JUMiNGO, you always find the best offer. Especially for businesses with regular shipping needs but without their own shipping department, JUMiNGO provides optimal and cost-effective solutions – even for demanding tasks.
Campaign Concept
The young brand needs a rapid build-up of awareness, must convey relevance from the start, and simultaneously gather likability. This is achieved through a creative story that embeds the name JUMiNGO in people’s minds and positively charges the brand in a sustainable way.
B+D gives JUMiNGO personality: the brand gets a face, an identifiable figure. One that answers questions, provides advice, and is always there – reliable, competent, personal, and always on an equal footing. Thanks to JUMiNGO, customers can now fully focus on their core business. We proudly present:
iNGO in Action – Storytelling of the Campaign.
iNGO, the friendly, approachable, likable helper, takes customers’ shipping problems off their hands at any time. Storyline in all spots: iNGO faces every shipping challenge, takes it on, and solves it – with the help of the shipping portal – with ease.
B+D develops treatments, storyboards, text concepts, and artwork for initially four spots with respective thematic focuses. The complete video and post-production are handled in-house. The omission of external trades takes into account cost and timing requirements.
Supporting the online campaign
The online spots are dynamically supported by responsive display ads and ads for business social media. A campaign that is long-term and sets strong impulses. This ensures high awareness and sustainable embedding.
