As a global player in the field of factory automation, Fastems focuses on highly individualized products that are integrated as components into complex manufacturing processes. Intelligent CNC automation ensures measurable efficiency improvement in production through optimal capacity utilization.
Customer Centricity as key to success
Only those who know their customers’ requirements exactly – and make them a topic – can position themselves perceptibly within a highly specialized industry such as manufacturing. This becomes evident in a joint brand workshop. Consequently, the entire communication in B2B marketing is revised and aligned with individual customer needs.
Customer benefit at the center of communication
As a result of this change in perspective, topics that were previously characterized by a strong internal view are now presented vividly and practically relevant.
This is facilitated, among other things, by attention-grabbing 3D visualizations that make the extensive performance dimensions of their own products visible and comprehensible. This presentation style shapes the brand image and thus ensures a high degree of independence.
Consistent brand appearence
The rollout of the new brand appearance takes place gradually across all relevant channels of the company and is based on a design concept that includes information brochures, product documentation, and extensive sales materials for distribution. Detailed 3D animations also support the explanation of products and services.