Chiquita
As a market leader and anchor brand in the fruit and vegetable segment, Chiquita continuously creates impulses at the point of sale (POS) to intensify its relationship with retailers and offer emotional added value to its consumers.
Thumbs up for true connoisseurs.
The mechanics of the national loyalty campaign at the point of sale involve purchasing Chiquita bananas, collecting receipts, uploading them, and receiving attractive kitchen premiums. The campaign is supported by a communication concept consisting of eye-catching B2C and B2B materials.
Personal-supported trade fair appearances and tastings in the retail sector
B+D develops a multi-promotional strategy for the market-leading brand. At its core are tasting events as consumer activation, implemented throughout Germany in the retail sector. Additionally, trade fair appearances and live-cooking events are conceptualized and carried out, involving both professional chefs and numerous testimonials.
A particular challenge is the inclusion of a complex logistics and management system for goods and materials, characteristic of the retail sector. After all, bananas go bad faster than fresh fish! Additionally, B+D handles the personnel planning, including recruitment, detailed briefings, and quality and staff assurance.
The campaigns are not missing their target: at the activated point of sale (POS), Chiquita records sustainable sales increases during and after the promotion campaigns. Moreover, the initiatives draw attention to the brand’s numerous sustainability commitments, positioning Chiquita as an environmentally conscious brand. This becomes a crucial argument to justify the premium positioning of the brand. Thus, the initiatives serve not only sales goals but also brand awareness and image.
Campaign for the trade sector
As a springboard for promoting the in-store campaign to retailers, an extensive advertising campaign is placed in relevant trade media. It supports the brand’s sales efforts and motivates participating retail partners.
Exotic inspirations for every taste.
Chiquita, the epitome of premium bananas, whets your appetite for more. With over 50 recipes – from appetizers to desserts – the Chiquita Banana Cookbook provides inspiration for versatile enjoyment. Inspirational, surprising, high-quality.
