AXA offers services in the field of retirement planning and insurance for private and corporate clients. AXA is not only one of the largest insurance companies in Germany but also globally. In addition to the highly diverse target audience, the increasingly digital approach poses one of the core challenges for AXA.
Due to the COVID-19 pandemic, the typical roadshow for AXA, where guests from politics, business, and associations engage in live discussions and invite dialogue, needs to be reimagined and implemented in a hybrid format. This results in an exciting late-night talk show format.
A dedicated logo, AXA-TV streaming studio, engaging participation and interaction tools, live connections—these are all elements of a talk show concept designed to reach, captivate, and hold the attention of all participants and viewers alike. Participants can influence specific details and questions, ensuring that the hybrid version of the original roadshow is just as compelling.