“Christian Dior” is one of the most renowned and traditional fashion brands globally. In addition to men’s and women’s fashion, the brand is particularly known for its perfume collections and enjoys great popularity in the luxury goods sector.
DIOR Pop-Up Store & Live-Consumer-Activation
To stylishly and effectively present the relaunch of the world-famous signature fragrance ‘Miss Dior,’ a pop-up store is set up right on Düsseldorf’s luxury boulevard, the ‘Königsallee.’ B+D not only creates an experience that attracts a substantial audience, distribution partners, and the press but also draws in numerous influencers and celebrities.
For over three weeks, the exclusive fragrance experience can be booked online and enjoyed in the pop-up store, allowing participants to immerse themselves deeply in the world of Maison Dior… The omnichannel project is accompanied across all major channels, creating real buzz on social media as well as in trade and tabloid press. The sophisticated celebrity event strategy featuring top names, some of whom have never been seen in Germany before, adds to the interest of TV and print media. The result: a ‘Miss Dior’ fragrance sold out in many stores. B+D, as the general contractor, was responsible for the project from concept to execution.